A new Internet ad by the president’s reelection campaign features a portrait of the first family asking supporters to “help the Obamas stand up for working Americans.” The appeal, a departure from the typical Obama messaging, provides an early glimpse of the role the president’s wife and daughters are likely to play in his campaign.
In the months to come, political strategists expect to see the first family used as a political asset. [...]
“It’s a way to humanize them, and it’s also a way to signal youth and vitality,” Gillespie said. “It helps when you have an attractive family to use as a backdrop.”
Do It For
The My Children
But don't worry,the article is very careful to point out that Republicans do it too. You know, like Rick Santorum:
Rick Santorum left the campaign trail in Florida to be with his sick daughter and speaks often of his family.
See! Santorum brought his daughter into the campaign by letting her get sick so he could leave the campaign trail. So the same thing as Obama.
And Obama's words of encouragement to his daughters should leave everyone impressed with just how important this election is:
And I always tell Malia and Sasha, ‘Look, you guys, I don’t worry about you.’ I mean, I worry the way parents worry — but they’re on a path that is going to be successful, even if the country as a whole is not successful.
I think a second Obama terms takes the "if" out of the equation.
But nevermind that -- look at those girls' dimples! Aren't those two just adorable?